Your ad is full of phrases and clichés that are used in other
ads. That is why it sounds like an ad. This in fact is a dead give away;
honestly now! For starters, if it sounds like an ad, it probably is an
ad and their attention will be shifted to something else. They might
hear the ad and even if they do hear the ad, they will not remember
where it came from and they aren't going to care enough to make the
decision to buy from you. Why? Because there was nothing captivating or
unique enough to grab their attention long enough for those sales call
or inquiry call.
You are altering the ads too often. A company may let a spot run 20-30 times before you change your message, but once the customer notices the change, they soon realize that it's an ad. So rather, run your spots long enough for the customer to get familiar, and even comfortable enough to let the actual message sink in. Why is this so, it has been studied and confirmed that people only start responding to anything that is either advertised or presented to them after about the 5th to 8th time. Our brains weigh everything that comes to it; we might give these massagers a score of 1 to 10. If it is 10 we will probably act on it right away and if it's a 1 we will let it slide. But if info is presented persistently, the brain starts to take notice of it and will give it a higher score after a while.
You are assuming that the public knows as much about your product as you do. No, No, No! Probably the opposite is true. You are using terminology that may outline and demonstrate your expertise, but turns the customer off to everything you are saying. Solution; always, always use terms that mean something to your customer instead of phrases that mean something to your competitors. If you can make this the thumb rule as an advertising agency, customers will gladly appreciate what you have to offer. Technical jargon quickly signals customers that you are trying to sell something and customers want to buy without buyer's remorse.
You will have noticed that this article talks about three points that any advertising agency can take full advantage of and start prospering. An advertising agency can actually help with these three points. Most people know the stretch it takes to come up top with branding, and companies of value are always willing to help
You are altering the ads too often. A company may let a spot run 20-30 times before you change your message, but once the customer notices the change, they soon realize that it's an ad. So rather, run your spots long enough for the customer to get familiar, and even comfortable enough to let the actual message sink in. Why is this so, it has been studied and confirmed that people only start responding to anything that is either advertised or presented to them after about the 5th to 8th time. Our brains weigh everything that comes to it; we might give these massagers a score of 1 to 10. If it is 10 we will probably act on it right away and if it's a 1 we will let it slide. But if info is presented persistently, the brain starts to take notice of it and will give it a higher score after a while.
You are assuming that the public knows as much about your product as you do. No, No, No! Probably the opposite is true. You are using terminology that may outline and demonstrate your expertise, but turns the customer off to everything you are saying. Solution; always, always use terms that mean something to your customer instead of phrases that mean something to your competitors. If you can make this the thumb rule as an advertising agency, customers will gladly appreciate what you have to offer. Technical jargon quickly signals customers that you are trying to sell something and customers want to buy without buyer's remorse.
You will have noticed that this article talks about three points that any advertising agency can take full advantage of and start prospering. An advertising agency can actually help with these three points. Most people know the stretch it takes to come up top with branding, and companies of value are always willing to help
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